Terms of Service.

By creating an account, accessing the LiftProof application, or running an analysis on our platform, you (“you” or “Customer”) agree to these Terms of Service (“Terms”) with Steenocki, Inc., a Delaware corporation with its principal office at 7750 Okeechobee Blvd., Ste 4, West Palm Beach, FL 33411 (“Steenocki,” “we,” or “us”).

If you accept on behalf of an organization, you represent that you have authority to bind that organization, and “you” refers to both you and that organization.

LiftProof is a self-serve geo-incrementality measurement platform. You upload aggregate time-series data describing marketing activity and outcome KPIs across geographic markets; the platform builds synthetic counterfactuals using published methods (synthetic control, difference-in-differences, Fisher randomization inference) and returns an estimated causal lift, confidence interval, and statistical significance for the campaign you described.

LiftProof is a software service. It is not a substitute for statistical expertise, legal counsel, financial advice, or human judgment. Outputs are estimates, not guarantees.

You must provide accurate registration information and keep credentials confidential. You are responsible for all activity under your account. Notify us promptly at security@steenocki.com of any unauthorized use.

You must be at least 18 years old. The service is not directed at children and we do not knowingly collect data from anyone under 13.

You retain all right, title, and interest in the data you upload (“Customer Data”). You grant Steenocki a worldwide, royalty-free license to process Customer Data solely as necessary to provide the service to you, to maintain and improve the service, to enforce these Terms, and to comply with law.

We never sell Customer Data. We never train third-party models on Customer Data. We may use aggregated, de-identified statistics that cannot reasonably be linked to you for benchmarking and product improvement. See the Privacy Policy for details.

You agree not to:

• Upload personal data, PII, or any individually identifiable information.
• Use the service to make a decision that has a legal or similarly significant effect on a natural person without independent human review.
• Reverse engineer, decompile, or scrape the service, except where this restriction is prohibited by applicable law.
• Probe, scan, or test the vulnerability of the service without our written consent.
• Resell, sublicense, or white-label the service without a written agreement.
• Upload malware, attempt unauthorized access, or interfere with other customers.
• Use the service to violate any law or third-party right.

The Free plan permits one analysis per calendar month at no charge. Paid plans (Pay-As- You-Go credit packs and the Pro subscription) are described on the pricing page and are billed via Stripe.

Subscriptions renew automatically until cancelled. Cancellations take effect at the end of the then-current billing period; we do not pro-rate partial periods. Pay-As-You-Go credits expire 12 months after purchase. All fees are exclusive of tax. You authorize us to charge your payment method for amounts due.

We reserve the right to change pricing on 30 days’ notice. Continued use after the notice period constitutes acceptance of the new pricing.

The LiftProof software, brand, trademarks, logos, documentation, and methodology implementations are owned by Steenocki, Inc. or our licensors. Open-source components are governed by their respective licenses. Nothing in these Terms transfers ownership of our intellectual property to you.

The statistical methods themselves — synthetic control, difference-in-differences, Fisher randomization — are published academic work and are not proprietary to us. See our methodology page for citations.

To the maximum extent permitted by law, the service is provided “AS IS” and “AS AVAILABLE,” without warranty of any kind, whether express, implied, or statutory. We disclaim warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade.

We do not warrant that the service will be uninterrupted, error-free, or secure, that defects will be corrected, or that any specific result, lift, or business outcome will be achieved.

To the maximum extent permitted by law, in no event will Steenocki, its directors, officers, employees, or affiliates be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost goodwill, or business interruption, arising out of or relating to the service, even if advised of the possibility of such damages.

Our aggregate liability for any claim arising out of or relating to these Terms or the service will not exceed the greater of (a) the amounts paid by you to Steenocki in the twelve months preceding the event giving rise to the claim, or (b) one hundred U.S. dollars ($100).

You will defend, indemnify, and hold harmless Steenocki and its directors, officers, and employees from any third-party claim, loss, or expense (including reasonable attorneys’ fees) arising from (i) Customer Data, (ii) your use of the service in violation of these Terms or applicable law, or (iii) your violation of any third-party right, including any privacy or intellectual property right.

You may terminate your account at any time from the billing settings. We may suspend or terminate your account immediately if you materially breach these Terms, if continued provision of the service exposes us to legal risk, or upon 30 days’ notice for convenience.

On termination, your right to access the service ends. We will retain or delete Customer Data according to our Privacy Policy. Sections that by their nature should survive termination (including IP, disclaimers, liability, indemnity, and governing law) will survive.

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. The state and federal courts located in Palm Beach County, Florida have exclusive jurisdiction over any dispute arising from or relating to these Terms or the service, and the parties consent to personal jurisdiction in those courts.

The U.N. Convention on Contracts for the International Sale of Goods does not apply.

We may update these Terms from time to time. Material changes will be announced via the app or by email at least 30 days before they take effect. Continued use after the effective date constitutes acceptance. The current version is always posted at liftproof.io/terms.

Questions about these Terms? Write to legal@steenocki.com or by post to: